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A Fortune 500 company was looking to increase the traffic flowing to its tradeshow booth and generate interest for a new branding strategy. |
Pixman bearing branded attire were strategically located at major entrances to the show hall and around booth passing out information and inviting attendees to seminars and presentations. |
Traffic to the booth and to seminars and presentations doubled from prior shows and client attributed the increased traffic to the presence of the Pixman and its ability to engage with show attendees. |
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A leading cruise line operator was looking to build awareness for the upcoming maiden voyage of their new cruise liner, whose port of embarkation is located in New York City. |
Two Pixman teams were dispatched in Manhanttan to generate exposure before diverse audiences. They were encouraged to interact and distribute promotion packages. |
The following metrics were compiled:
- impressions 167,250
- interactions: 64,725
- packages distributed: 43,150 |
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A major mobile telephone manufacturer was looking to increase the traffic flowing to its tradeshow booth.
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Pixman intercepted attendees at a major trade event and at evening venues and events. |
The campaign was a success. The following metrics were compiled:
- impressions: 102,400
- interactions: 68,000
- samples distributed: 54,400 |
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Build brand awareness for new product in 37 Wal-Mart stores simultaneously |
In each store, a booth was set up to prepare the popcorn and soft drink samples and the Pixman teams invited the consumer to sample the products. |
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Court TV – Mystery Man
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Drive audience to new television series |
Pixman Corporation supplied local promotional staff to wear the Pixman Monitor units. The Pixman promoters interacted with the consumers, invited them to download trailers from the TV show on their mobile phones. |
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L’Oreal Men Expert
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Campaign to introduce audience to new products and provide samples conducted simultaneously in two major cities and concurrently with newspaper campaign |
A branded orange sport jacket for the female greeters and black pants and jacket for the Pixman. Both had a branded orange woollen hat. The bright orange colour chosen is L’Oréal Men Expert brand colour. |
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Vietnam Idol - Unilever
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Unilever wanted to participate in the Vietnam Idol audition tour and was looking for a strategy to could follow the tour and make a strong impact |
Lowe and Unilever mandated Coikia Advertising, Pixman’s Corporation partner in Vietnam, for the promotional tour with Vietnam Idol. They used 10 PixMonitor systems equipped with video cameras and microphones. |
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